Machine generated contents note: -- PART I: THE PROCESS OF GLOBALIZATION -- Globalisation of Markets and Competition -- Designing a Global Strategy -- Designing a Global Organization -- Global Strategic Alliances, M&As and Assessing Countries' Attractiveness -- Entry Strategies -- PART II: MANAGING GLOBALLY -- Global Marketing -- Global Operations -- Global Innovation -- Cross-cultural Management -- Global Human Resource Management -- Global Financial Management -- PART III: BROAD ISSUES IN GLOBALIZATION -- Emerging Global Powers -- The Social Responsibility of the Global Firm -- Global Trends.