New consumer marketing : managing a living demand system
Title:
New consumer marketing : managing a living demand system
ISBN:
9780470844823
Personal Author:
Publication Information New:
Chichester, England ; Hoboken, NJ : Wiley, c2003.
Physical Description:
xii, 204 p. : ill. ; 24 cm.
Contents:
Earthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery -- Demand System management.
Subject Term:
Added Author:
Language:
English