Cover image for Innovate or perish : managing the enduring technology company in the global market
Innovate or perish : managing the enduring technology company in the global market
Title:
Innovate or perish : managing the enduring technology company in the global market
ISBN:
9780471779308
Publication Information New:
Hoboken, N.J. : J. Wiley & Sons, c2007.
Physical Description:
xxxi, 303 p. : ill. ; 24 cm.
Contents:
The polymath CEO : enlightened leadership for the enduring technology company / Edward Kahn -- The IP toolkit : maximizing business value from intellectual property / Edmund Walsh -- Harvesting new intellectual assets : the role of business method patents and trade secrets in strategic IP management / Karl Jorda and Wayne Jaeschke -- Giants can be nimble : the SBC story / Abha Divine -- Innovation asset portfolio : the intellectual property muse gets an MBA / Damon Matteo -- Innovation strategy : the essential ingredient / Mike Kayat -- Maximizing innovation teams : the internal and external connection network / Carsten Wittrup -- Road-mapping disruptive technical threats and opportunities in complex, technology-based sub-systems : the SAILS methodology / Bruce Vojak and Frank Chambers -- Open for business : the air products and chemicals story / John Tao and Vincent Magnotta -- Developing growth strategies using intellectual assets and strategic alliances / Dennis McCullough -- Innovation and the bio-pharmaceutical industry : crisis or crossroads? / Ronald Lindsay -- Building companies on not-so-fertile soil / Teri Willey.
Language:
English