Contemporary Case Studies on Fashion Production, Marketing and Operations
Title:
Contemporary Case Studies on Fashion Production, Marketing and Operations
ISBN:
9789811070075
Edition:
1st ed. 2018.
Publication Information New:
Singapore : Springer Nature Singapore : Imprint: Springer, 2018.
Physical Description:
XIV, 243 p. 33 illus., 23 illus. in color. online resource.
Series:
Springer Series in Fashion Business,
Contents:
Part I: Fashion Production -- Chapter 1: Technological advance in fashion product development -- Chapter 2: Sustainable fashion supply chains -- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management -- Chapter 4: Retail franchising in emerging markets -- Chapter 5: Brand development in China -- Chapter 6: Social media marketing of fashion brands -- Chapter 7: Multi-channel strategy -- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry -- Chapter 9: RFID adoption in the fashion industry -- Chapter 10: Fashion business as a social enterprise.
Abstract:
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Added Corporate Author:
Language:
English