Credit Scoring, Response Modeling, and Insurance Rating A Practical Guide to Forecasting Consumer Behavior
Title:
Credit Scoring, Response Modeling, and Insurance Rating A Practical Guide to Forecasting Consumer Behavior
ISBN:
9781137031693
Personal Author:
Edition:
2nd ed. 2012.
Publication Information New:
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2012.
Physical Description:
XVII, 297 p. online resource.
Abstract:
A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.
Added Corporate Author:
Electronic Access:
Full Text Available From Palgrave Economics & Finance 2012 Packages
Language:
English