Explaining Consumer Choice
Title:
Explaining Consumer Choice
ISBN:
9780230599796
Personal Author:
Edition:
1st ed. 2007.
Publication Information New:
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Physical Description:
XII, 256 p. 6 illus. online resource.
Abstract:
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Added Corporate Author:
Electronic Access:
Full Text Available From Palgrave Business & Management 2007 Packages
Language:
English