The Social License How to Keep Your Organization Legitimate
Title:
The Social License How to Keep Your Organization Legitimate
ISBN:
9781137370723
Personal Author:
Edition:
1st ed. 2014.
Publication Information New:
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Physical Description:
XIII, 187 p. online resource.
Abstract:
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR. .
Added Corporate Author:
Electronic Access:
Full Text Available From Palgrave Business & Management 2014 Packages
Language:
English