Trendology Building an Advantage through Data-Driven Real-Time Marketing

Title:

ISBN:

9781137479563

Personal Author:

Kerns, C. author.

Edition:

1st ed. 2014.

Publication Information New:

New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.

Physical Description:

XVI, 234 p. 61 illus., 3 illus. in color. online resource.

Abstract:

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

Subject Term:

Technological innovations.

Business mathematics.

Innovation and Technology Management.

E-Business.

Business Strategy and Leadership.

Added Corporate Author: