Cover image for The Objects of Affection Semiotics and Consumer Culture
The Objects of Affection Semiotics and Consumer Culture
Title:
The Objects of Affection Semiotics and Consumer Culture
ISBN:
9780230109902
Personal Author:
Edition:
1st ed. 2010.
Publication Information New:
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2010.
Physical Description:
XIII, 198 p. 9 illus. online resource.
Series:
Semiotics and Popular Culture
Abstract:
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Added Corporate Author:
Language:
English