Cover image for The theory and practice of motion design : critical perspectives and professional practice
The theory and practice of motion design : critical perspectives and professional practice
Title:
The theory and practice of motion design : critical perspectives and professional practice
ISBN:
9781351034548
Edition:
First edition.
Publication Information New:
Boca Raton, FL : Routledge, an imprint of Taylor and Francis, [2018].

©2019.
Physical Description:
1 online resource (352 pages)
Contents:
chapter Introduction: The Theory and Practice of Motion Design -- part Part 1: Theoretical Perspectives -- chapter Section 1: Interdisciplinary Influences and Origins -- chapter Section 2: Communication Theory -- chapter Section 3: Science and Perception -- part Part 2: Practice and Application -- chapter Section 1: Brand Building and Identities -- chapter Section 2: Interface and Interaction Design -- chapter Section 3: Narrative and Storytelling -- chapter Section 4: Space and Environment -- chapter Section 5: Experimental Visualizations and New Applications -- chapter Section 6: Educating Motion Designers.
Abstract:
This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice. Spanning interaction design, product interfaces, kinetic data visualizations, typography, TV and film title design, brand building, narrative storytelling, history, exhibits and environments, editors R. Brian Stone and Leah Wahlin offer an interdisciplinary range of academic essays and professional interviews that together form a dialogue between motion design theory and professional practice.The Theory and Practice of Motion Design seeks to illuminate the diverse, interdisciplinary field of motion design by offering a structured examination of how motion design has evolved, what forces define our current understanding and implementation of motion design, and how we can plan for and imagine the future of motion design as it unfolds.Written for both those critically engaged with motion design as well as those working or aspiring to work professionally in the field, the book features a range of international contributors and interviews with some of the best-known designers in the field, including Kyle Cooper, Karin Fong, and Daniel Alenquer.
Language:
English