Behavioral and management science in marketing

Title:

ISBN:

9780471071792

Publication Information New:

New York : Wiley, c1978.

Physical Description:

v, 273 p. : ill. ; 25 cm.

General Note:

"A Ronald Press publication."

Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.

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Added Author:

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Language:

English