Applying social cognition to consumer-focused strategy
Title:
Applying social cognition to consumer-focused strategy
ISBN:
9780805855203
Publication Information New:
Mahwah, N.J. : L. Erlbaum Associates, 2005.
Physical Description:
xi, 402 p. : ill. ; 24 cm.
Series:
Advertising and consumer psychology
Series Title:
Advertising and consumer psychology
General Note:
"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.
Added Conference Author:
Language:
English