1. Reference products and services: historical overview and paradigm shift / Jack O'Gorman -- 2. The impact of electronic reference content and discovery on publishers / Peter Tobey -- 3. The challenges of discovering online research/reference content: an introduction to the end user's perspective / Anh Bui -- 4. An overview of trends in undergraduate research practices / James Galbraith -- 5. The research habits of graduate students and faculty: is there a need for reference sources? / Miriam Matteson -- 6. Hidden greenlands: learning, libraries, and literacy in the information age / Frank Menchaca -- 7. Online research without E-reference: what is missing from digital libraries? / Jackie Zanghi-LaPlaca -- 8. Undergraduate information seeking behavior, E-reference and information literacy in the social sciences / Jason B. Phillips -- 9. Interactive reference: online features to enrich content and improve the user experience / Tom Beyer -- 10. Theory and practice: designing for effective mobile content (service) delivery / Alix Vance and David Wojick -- 11. Medical E-reference: a benchmark for E-reference publishing in other disciplines / Terese DeSimio and Ximena Chrisagis -- 12. INFOhio transforms content delivery for preK-12 students: from physical classrooms to virtual schoolrooms / Theresa M. Fredericka and Jennifer Schwelik -- 13. Discovering authoritative reference material: it's all about "Location. Location. Location." / Lettie Y. Conrad --

14. Indexing scholarly reference: helping researchers do less / Eric Calaluca -- 15. Open Web capture for libraries: reinventing subject encyclopedias for the open Web / John G. Dove and Ingrid Becker -- 16. Acquiring, promoting, and using mobile-optimized library resources and services / Chad Mairn -- 17. The semantic Web: history, applications and future possibilities / Darrell Gunter -- 18. Hooligans in the archives: easing restrictions and partnering with the users / Laurie Gemmill and Jane Wildermuth -- 19. E-reference in public libraries: phoenix public library case study, our website is your 24/7 reference librarian / Ross McLachlan and Kathleen Sullivan -- 20. Changes in customer behavior: a case study in reference service at the Santa Monica Public Library / R. Wright Rix -- 21. Embedded librarianship: a high school case study / Buffy J. Hamilton -- 22. Making an impact: digital resources for teens / Roger Rosen and Miriam Gilbert -- 23. From 'gateway site' to reference content: the role of bibliographies in research and a case study of Oxford Bibliographies Online / Rebecca Cullen and Robert Faber.