Understanding consumer behavior and consumption experience
Title:
Understanding consumer behavior and consumption experience
ISBN:
9781466675193
Personal Author:
Publication Information New:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2015]
Physical Description:
PDFs (303 pages).
Contents:
Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market.
Abstract:
"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher.
Added Author:
Electronic Access:
Full Text Available From IGI Global 2015 Packages
Language:
English