Handbook of research on leveraging consumer psychology for effective customer engagement
Title:
Handbook of research on leveraging consumer psychology for effective customer engagement
ISBN:
9781522507475
Publication Information New:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
Physical Description:
PDFs (374 pages) : illustrations.
Contents:
An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia / Robert Jeyakumar Nathan, Desmond Chong Fook Chiun, Norazah Mohd Suki -- Mastering consumer attitude and sustainable consumption in the digital age / Kijpokin Kasemsap -- Consumer acceptance of internet banking: application of unified theory of acceptance and use of technology / Fandy Boy Haking [and 5 others] -- Students' acceptance of YouTube for procedural learning / Wen Ying Lim [and 5 others] -- Students' acceptance and use of interactive whiteboard / Norsyarfarina Mokhtar [and 6 others] -- Students' acceptance to self-archive in institutional repositories towards a unified view / Fatin Amirah Amirah Masrich [and 5 others] -- Predicting users' intention towards using library self-issue and return systems / Siti Nadhirah Mohmed Razip [and 6 others] -- Roles of interactivity and usage experience in e-learning acceptance / Pui Nee Tan [and 5 others] -- Factors affecting hotel visitors' usage of guest empowerment technology (GET) / Lai Hang Kwan [and 5 others] -- Factors affecting students' acceptance of SMART2 learning management system / Liew Kian Loon [and 5 others] -- Factors affecting the students' intention to use web-based learning system / Chong Chin Fook [and 5 others] -- Factors influencing consumer acceptance of internet of things technology / Chung Sim Liew [and 5 others] --
Consumer intention to use QR code / Tze Yien Chen [and 6 others] -- Consumer intention to use smartphone for mobile shopping / Chong Ren Lee [and 6 others] -- Consumer perception towards internet health information resources / Khor Sheng Han [and 5 others] -- Students' experiential motives and intention to play online games / Pang Ka Fung [and 5 others] -- Students' information-seeking intention in academic digital libraries / Faeizah Salim [and 5 others]. -- Impact of online instructional game features on students' perceived motivational support and cognitive investment / Angaliswaran Kumar [and 5 others] -- The adoption of SMP: a technology acceptance model (TAM) perspective / Firdaus Shaari [and 5 others] -- Moderating effect of races towards consumers' feeling of TCM usage / Dyana Mui Ling Chang, Adeline Yin Ling Tam, Norazah Mohd Suki.
Abstract:
"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--Provided by publisher.
Added Author:
Electronic Access:
Full Text Available From IGI Global 2017 Packages
Language:
English