Apps management and e-commerce transactions in real-time
Title:
Apps management and e-commerce transactions in real-time
ISBN:
9781522524502
Publication Information New:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
Physical Description:
PDFs (379 pages) : illustrations.
Contents:
Let's talk SMAC: the status of business today / Cathrine Linnes -- From social networks to mobile social networks: applications in the marketing evolution / Zhenzhen Zhao, Christine Balagué -- Apps-commerce in emerging markets: insights and future business models / Sajad Rezaei, Maryam Emmi -- Security problems in cloud computing environments: a deep analysis and a secure framework / Mouna Jouini, Latifa Ben Arfa Rabai -- How cross-platform technology can facilitate easier creation of business apps / Tim A. Majchrzak [and 4 others] -- Essential of apps marketing implementation and e-commerce strategies: apps users' decision-making process / Sajad Rezaei, Chew Hong Wee, Naser Valaei -- Mobile social commerce / Christine Balague, Zhenzhen Zhao -- Brand personality, social status, and physical vanity in building luxury fashion branded apps / Shanthi Bavani V. Raja Mohan, Sajad Rezaei -- Post-purchase apps usage attitudes: revisiting trust, customer satisfaction, and loyalty of apps usage / Sajad Rezaei, Srikaanth Sivasubramaniam, Ree C. Ho -- Apps in hospitality and tourism: conceptualization of branded apps in building traveler satisfaction and loyalty / Sajad Rezaei, Milad Kalantari Shahijan -- Augmented reality apps for tourism destination promotion / Roya Rahimi, Azizul Hassan, Ozlem Tekin -- Antecedents of apps channel selection: a research proposal / Mark Arjun Muthukumaran [and 3 others] -- Value and risk: dual pillars of apps usefulness / Gu Manli, Sajad Rezaei -- The future of apps: a smart investment for business / Cathrine Linnes, Brian R. Metcalf, Milad Kalantari Shahijan.
Abstract:
"[This book] is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals"--Provided by publisher.
Added Author:
Electronic Access:
Full Text Available From IGI Global 2017 Packages
Language:
English