Chapter 1. The business of tourism: an introduction -- Chapter 2. How foreign tourist intermediaries perceive and sell a destination: the case of Portugal -- Chapter 3. Is the tourism destination a core attribute in the choice of cruise consumers? -- Chapter 4. Impacts of the tourist activity and citizens' evaluation about the necessity for resting periods -- Chapter 5. The use of differential pricing in tourism and hospitality -- Chapter 6. Ewom: the importance of reviews and ratings in tourism marketing -- Chapter 7. Communication technologies in e-tourism: a review of online frameworks -- Chapter 8. Branding Porto: an authentic-based approach to place identity theory -- Chapter 9. Buxton and the peak district: attracting visitors to the water festival -- Chapter 10. Perceived destination image: the case of Gallipoli -- Chapter 11. A strategic framework for managing the challenges of developing rural tourism destination branding -- Chapter 12. The role of tour operators in destination tourism marketing in Malawi -- Chapter 13. Sustaining tourism and branding: the core responsibilities of stakeholders in destination development.