Freud on Madison Avenue : motivation research and subliminal advertising in America
Title:
Freud on Madison Avenue : motivation research and subliminal advertising in America
ISBN:
9780812204872
9781283896863
9780812242515
9780812222265
Personal Author:
Publication Information New:
Philadelphia : University of Pennsylvania Press, ©2010.
Physical Description:
1 online resource (218 pages)
Series:
EBL-Schweitzer
General Note:
OldControl:muse9780812204872.
Contents:
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
Abstract:
Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.
Local Note:
JSTOR
Subject Term:
Geographic Term:
Electronic Access:
Full Text Available From JSTOR eBooks
Language:
English