Cover image for Beyond customer satisfaction to customer loyalty : the key to greater profitability
Beyond customer satisfaction to customer loyalty : the key to greater profitability
Title:
Beyond customer satisfaction to customer loyalty : the key to greater profitability
ISBN:
9780814423622
Personal Author:
Bhote, Keki R., 1925- author.
Publication Information New:
New York : American Management Association, 1996.
Physical Description:
x, 148 pages : illustrations ; 22 cm.
Series:
AMA management briefing
Subject Term:
Consumer satisfaction.

Customer services.

Customer relations.

Customer loyalty.
Language:
English