Cover image for Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
Title:
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
ISBN:
9781592535170
Personal Author:
Cato, Mac.
Publication Information New:
Beverly : Rockport, c2010.
Physical Description:
208 p. : ill. (chiefly col.) ; 27 cm.
Subject Term:
Branding (Marketing)

Consumer behavior.

Identity (Psychology)

Emotions -- Social aspects.

Communication in marketing.

Creative ability in business.
Electronic Access:
Table of contents only
Publisher description
Contributor biographical information
View the back cover
Language:
English