Cover image for Marketing management
Marketing management
Title:
Marketing management
ISBN:
9780130156846
Personal Author:
Kotler, Philip.
Edition:
Millennium ed.
Publication Information New:
Upper Saddle River, N.J. : Prentice Hall, 2000.
Physical Description:
xxxii, 718, [32] p. : col. ill. ; 26 cm.
Subject Term:
Marketing -- Management.

Marketing -- Planning.

Marketing -- Management -- Data processing.
Language:
English