Cover image for Consumer behavior and marketing action
Consumer behavior and marketing action
Title:
Consumer behavior and marketing action
ISBN:
9780534009588
Personal Author:
Assael, Henry.
Publication Information New:
Boston, Mass. : Kent Pub. Co., c1981.
Physical Description:
xiv, 641 p. : ill. ; 24 cm.
Subject Term:
Consumers.

Motivation research (Marketing)

Consumer behavior.
Language:
English