Cover image for Marketing management casebook.
Marketing management casebook.
Title:
Marketing management casebook.
Personal Author:
Boyd, Harper W., comp.
Publication Information New:
Homewood, Ill., R. D. Irwin, 1971.
Physical Description:
ix, 736 p. illus., facsims., forms, maps, ports. 24 cm.
Subject Term:
Marketing -- Management -- Case studies.
Added Author:
Davis, Robert Tyrrell,
Language:
English