Marketing management
Title:
Marketing management
ISBN:
9780256031539
Personal Author:
Publication Information New:
Homewood, Ill. : R.D. Irwin, 1985
Physical Description:
v. <1-3> : ill. ; 25 cm.
Series:
The Irwin series in marketing
Series Title:
The Irwin series in marketing
Contents:
v. 1. Principles, analysis, and applications -- v. 2. Strategy, planning, and implementation -- v. 3. From theory to practice.
Subject Term:
Language:
English