Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Title:

ISBN:

9780761910008

Personal Author:

Edition:

2nd ed.

Publication Information New:

Thousand Oaks, Calif. : Sage Publications, c1999.

Physical Description:

xiv, 537 p. ; 29 cm.

General Note:

"Published in cooperation with the Association for Consumer Research."

Subject Term:

Added Author:

Electronic Access:

Language:

English