Consumer behavior : marketing strategy perspectives

Title:

ISBN:

9780256031775

Personal Author:

Publication Information New:

Homewood, Ill. : Irwin, 1987.

Physical Description:

xvii, 698 p., [16] p. of plates : ill. (some col.) ; 25 cm.

Series:

The Irwin series in marketing

Series Title:

The Irwin series in marketing

Subject Term:

Added Author:

Language:

English