Cover image for Consumer behavior : fundamentals & strategies
Consumer behavior : fundamentals & strategies
Title:
Consumer behavior : fundamentals & strategies
ISBN:
9780829904208
Personal Author:
Williams, Terrell G.
Publication Information New:
St. Paul : West Pub. Co., c1981.
Physical Description:
xvi, 574 p. : ill. ; 26 cm.
Subject Term:
Consumer behavior.

Motivation research (Marketing)
Added Title:
Consumer behavior, fundamentals and strategies.
Language:
English