Cover image for Understanding green consumer behaviour : a qualitative cognitive approach
Understanding green consumer behaviour : a qualitative cognitive approach
Title:
Understanding green consumer behaviour : a qualitative cognitive approach
ISBN:
9780415157322
Personal Author:
Wagner, Sigmund A., 1966-
Publication Information New:
London ; New York : Routledge, 1997.
Physical Description:
xv, 288 p. : ill. ; 24 cm.
Series:
Consumer research and policy

Consumer research and policy series.
Subject Term:
Consumer behavior.

Green products.

Motivation research (Marketing)

Motivation (Psychology)
Electronic Access:
Publisher description
Language:
English