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1. 
Cover image for Digital marketing during the Covid-19 pandemic : a field study in the education sector
Digital marketing during the Covid-19 pandemic : a field study in the education sector
Digital marketing during the Covid-19 pandemic : a field study in the education sector
Author 
Mirzayeva, Leyla, author. Yılmaz, Kemal Özkan, thesis advisor. Tuncay Çelikel, Aslı, jury member. Akseki, Pınar, jury member. Işık University.
Call Number 
HF5414 .M57 2022
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2. 
Cover image for Marka değerinin tüketici satın alma niyeti üzerindeki etkisi : Türkiye pazarında bir uygulama
Marka değerinin tüketici satın alma niyeti üzerindeki etkisi : Türkiye pazarında bir uygulama
Marka değerinin tüketici satın alma niyeti üzerindeki etkisi : Türkiye pazarında bir uygulama
Author 
Güler, Tuğçe, author. Tuncay Çelikel, Aslı, thesis advisor. Akseki, Pınar, jury member. Yılmaz, Kemal Özkan, jury member. Işık University.
Call Number 
HF5415.15 .G85 2023
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3. 
Cover image for Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Author 
Gharmaoui, Sanaa, author. Çelikel, Aslı Tuncay, thesis advisor. Akseki, Pınar, jury member. Yılmaz, Kemal Özkan, jury member. Işık University.
Call Number 
HF5415.13 .G43 2023
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4. 
Cover image for Herzberg’s Two-Factor Theory, and knowledge workers’ motivation and job satisfaction : a study on academicians at foundation universities
Herzberg’s Two-Factor Theory, and knowledge workers’ motivation and job satisfaction : a study on academicians at foundation universities
Herzberg’s Two-Factor Theory, and knowledge workers’ motivation and job satisfaction : a study on academicians at foundation universities
Author 
Tezel, Mert Safa, author. Tuncay Çelikel, Aslı, thesis advisor. Akseki, Pınar, jury member. Yılmaz, Kemal Özkan, jury member. Işık University.
Call Number 
LA948 .T49 2023
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5. 
Cover image for The impact of sensory marketing on consumer buying behaviour; an empirical analysis of retail chain
The impact of sensory marketing on consumer buying behaviour; an empirical analysis of retail chain
The impact of sensory marketing on consumer buying behaviour; an empirical analysis of retail chain
Author 
Sohail, Muhamad Umer, author. Yılmaz, Kemal Özkan, thesis advisor. Akseki, Pınar, jury member. Sarıca, Yeşim Pınar Soykut, jury member. Işık University.
Call Number 
HF5415 .S56 2023
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6. 
Cover image for The impact of knowledge management and total quality management on staff efficiency and on the performance of the company
The impact of knowledge management and total quality management on staff efficiency and on the performance of the company
The impact of knowledge management and total quality management on staff efficiency and on the performance of the company
Author 
Kamoun, Miled, author. Soykut Sarıca, Y. Pınar, thesis advisor. Akseki, Pınar, jury member. Yılmaz, Kemal Özkan, jury member. Işık University.
Call Number 
HD30.2 .K36 2022
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