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1. 
Cover image for Impact of social media marketing tools on consumer buying behavior
Impact of social media marketing tools on consumer buying behavior
Impact of social media marketing tools on consumer buying behavior
Author 
Younas, Sikandar, author. Özekan, Damla, thesis advisor. Develi, Evrim, jury member. Polat, Levent, jury member. Işık University.
Call Number 
HF5414 .Y68 2022
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2. 
Cover image for Dijital pazarlamayla gelişen sosyal medya pazarlamasının tüketicilerin satın alma davranışı üzerindeki etkisi
Dijital pazarlamayla gelişen sosyal medya pazarlamasının tüketicilerin satın alma davranışı üzerindeki etkisi
Dijital pazarlamayla gelişen sosyal medya pazarlamasının tüketicilerin satın alma davranışı üzerindeki etkisi
Author 
Tosun, Yusuf Engin, author. Tuncay Çelikel, Aslı, thesis advisor. Yıldırım, Pınar, jury member. Akseki, Pınar, jury member. Işık University.
Call Number 
HF5414 .T67 2022
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3. 
Cover image for Digital marketing during the Covid-19 pandemic : a field study in the education sector
Digital marketing during the Covid-19 pandemic : a field study in the education sector
Digital marketing during the Covid-19 pandemic : a field study in the education sector
Author 
Mirzayeva, Leyla, author. Yılmaz, Kemal Özkan, thesis advisor. Tuncay Çelikel, Aslı, jury member. Akseki, Pınar, jury member. Işık University.
Call Number 
HF5414 .M57 2022
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4. 
Cover image for A statistical approach to web usability analysis
A statistical approach to web usability analysis
A statistical approach to web usability analysis
Author 
Giritli, Efe Batur, author. Perdahçı, Nazım Ziya, thesis advisor. Dağ, Hasan, jury member. Aksezer, Çağlar, jury member. Işık Üniversitesi.
Call Number 
HF5548.32 .G57 2007
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5. 
Cover image for Covid-19 salgını sürecinin gıda ürünleri ambalaj tasarımına olan etkisi
Covid-19 salgını sürecinin gıda ürünleri ambalaj tasarımına olan etkisi
Covid-19 salgını sürecinin gıda ürünleri ambalaj tasarımına olan etkisi
Author 
Ceylan, İlayda, author. Çevikayak Yelmi, Pınar, thesis advisor. Tuğal, Sibel, jury member. Gelmez, Koray, jury member. Işık University.
Call Number 
NC1002.P33 C49 2022
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6. 
Cover image for Factors influencing the customer purchase decision in B2B markets: a survey
Factors influencing the customer purchase decision in B2B markets: a survey
Factors influencing the customer purchase decision in B2B markets: a survey
Author 
Oral, Çağdaş, 1989- author. Tuncay Çelikel, Aslı, thesis advisor. Akseki (Falcıoğlu), Pınar, jury member. Samur Teraman, Seray Begüm, jury member. Işık University.
Call Number 
HF5415.32 .O73 2021
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