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1. 
Cover image for Importance of packaging as a marketing tool and two examples from soft-drinks industry
Importance of packaging as a marketing tool and two examples from soft-drinks industry
Importance of packaging as a marketing tool and two examples from soft-drinks industry
Author 
Sağlamer, Seçil. Çakıcı, Metin. Thesis advisor. Işık Üniversitesi. Işık University. Graduate Program in Institute of Social Sciences. Thesis.
Call Number 
HF5770 .S24 2003
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2. 
Cover image for The impact of sensory marketing on consumer buying behaviour; an empirical analysis of retail chain
The impact of sensory marketing on consumer buying behaviour; an empirical analysis of retail chain
The impact of sensory marketing on consumer buying behaviour; an empirical analysis of retail chain
Author 
Sohail, Muhamad Umer, author. Yılmaz, Kemal Özkan, thesis advisor. Akseki, Pınar, jury member. Sarıca, Yeşim Pınar Soykut, jury member. Işık University.
Call Number 
HF5415 .S56 2023
Electronic Access 
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3. 
Cover image for An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
Author 
Kurtoğlu, Ali Levent, author. Ferman, Ali Murat, thesis advisor. Taşkın, Erdoğan, jury member. Sarıca, Yeşim Pınar Soykut, jury member. Akseki, Pınar, jury member.
Call Number 
HF5415.12615 .K87 2020
Electronic Access 
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