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1. 
Cover image for Determining the opinion leaders in online social networks
Determining the opinion leaders in online social networks
Determining the opinion leaders in online social networks
Author 
Kuru, Murat Berkant, 1987- author. Özaydın, Fatih, thesis advisor. Çelikel, Aslı Tuncay, jury member. Sevgi, Cüneyt, jury member. Işık Üniversitesi.
Call Number 
HF5415.1265 .K87 2014
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2. 
Cover image for The effects of social media and gamification on prospective students' university choice perception: case study: ''the game of your life'' by Özyeğin University
The effects of social media and gamification on prospective students' university choice perception: case study: ''the game of your life'' by Özyeğin University
The effects of social media and gamification on prospective students' university choice perception: case study: ''the game of your life'' by Özyeğin University
Author 
Üstün, Fatih, 1987- author. Özaydın, Fatih, thesis advisor. Çelikel, Aslı Tuncay, jury member. Sevgi, Cüneyt, jury member. Işık Üniversitesi.
Call Number 
HF5415.1265 .U88 2014
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3. 
Cover image for Görsel iletişim tasarımının dijital pazarlama platformlarında rekabet avantajına etkisi
Görsel iletişim tasarımının dijital pazarlama platformlarında rekabet avantajına etkisi
Görsel iletişim tasarımının dijital pazarlama platformlarında rekabet avantajına etkisi
Author 
Durmuş, Damla, author. Uyan Dur, Banu İnanç, thesis advisor. Tuğal, Sibel, jury member. Buçukoğlu, Seyit Mehmet, jury member. Işık University.
Call Number 
HF5414 .D87 2022
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4. 
Cover image for Effect of social media marketing on customer’ online purchase intnetion : an emperical stud in Paksitan
Effect of social media marketing on customer’ online purchase intnetion : an emperical stud in Paksitan
Effect of social media marketing on customer’ online purchase intnetion : an emperical stud in Paksitan
Author 
Mahmood, Hassan, author. Tuncay Çelikel, Aslı, thesis advisor. Akseki, Pınar, jury member. Özekan, Damla, jury member. Işık University.
Call Number 
HF5414 .M34 2021
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5. 
Cover image for The impact of influencer marketing as a new strategy for brands: a survey on consumers
The impact of influencer marketing as a new strategy for brands: a survey on consumers
The impact of influencer marketing as a new strategy for brands: a survey on consumers
Author 
Ghazi, Ibtissam, author. Tuncay Çelikel, Aslı thesis advisor. Koloğlugil, Serhat, jury member. Yılmaz, Kemal Özkan, jury member. Işık University.
Call Number 
HF5414 .G43 2021
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6. 
Cover image for Impact of social media marketing tools on consumer buying behavior
Impact of social media marketing tools on consumer buying behavior
Impact of social media marketing tools on consumer buying behavior
Author 
Younas, Sikandar, author. Özekan, Damla, thesis advisor. Develi, Evrim, jury member. Polat, Levent, jury member. Işık University.
Call Number 
HF5414 .Y68 2022
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7. 
Cover image for Dijital pazarlamayla gelişen sosyal medya pazarlamasının tüketicilerin satın alma davranışı üzerindeki etkisi
Dijital pazarlamayla gelişen sosyal medya pazarlamasının tüketicilerin satın alma davranışı üzerindeki etkisi
Dijital pazarlamayla gelişen sosyal medya pazarlamasının tüketicilerin satın alma davranışı üzerindeki etkisi
Author 
Tosun, Yusuf Engin, author. Tuncay Çelikel, Aslı, thesis advisor. Yıldırım, Pınar, jury member. Akseki, Pınar, jury member. Işık University.
Call Number 
HF5414 .T67 2022
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8. 
Cover image for Digital marketing during the Covid-19 pandemic : a field study in the education sector
Digital marketing during the Covid-19 pandemic : a field study in the education sector
Digital marketing during the Covid-19 pandemic : a field study in the education sector
Author 
Mirzayeva, Leyla, author. Yılmaz, Kemal Özkan, thesis advisor. Tuncay Çelikel, Aslı, jury member. Akseki, Pınar, jury member. Işık University.
Call Number 
HF5414 .M57 2022
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