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Cover image for Handbook of research on promotional strategies and consumer influence in the service sector
Handbook of research on promotional strategies and consumer influence in the service sector
Handbook of research on promotional strategies and consumer influence in the service sector
Author 
Panwar, Upendra Singh, 1985- editor. Kumar, Raj, 1959- editor. Ray, Nilanjan, 1984- editor. IGI Global eBooks IGI Global
Call Number 
HD9980.5 .H357 2016E
ISBN 
9781522501442
Electronic Access 
Full Text Available From IGI Global 2016 Packages
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