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Cover image for Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
Author 
Gharmaoui, Sanaa, author. Çelikel, Aslı Tuncay, thesis advisor. Akseki, Pınar, jury member. Yılmaz, Kemal Özkan, jury member. Işık University.
Call Number 
HF5415.13 .G43 2023
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