"This book presents a concise introduction to a research methodology that is particularly apposite to the social and behavioural sciences. It is written by two experts who have themselves used and developed the mapping sentence approach through their own empirical research and theoretical deliberations. It brings together a wealth of ideas and insights that will be of value to new and experienced scholars alike." Professor Gordon R. Foxall, Distinguished Research Professor, Cardiff University, UK and Visiting Research Professor, Reykjavik University, Iceland .