Artificial Intelligence in Value Creation Improving Competitive Advantage
Título:
Artificial Intelligence in Value Creation Improving Competitive Advantage
ISBN:
9783319915968
Autor personal:
Edición:
1st ed. 2019.
PRODUCTION_INFO:
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
Descripción física:
XIII, 340 p. 26 illus. online resource.
Contenido:
1 Value creation and competitive advantage models -- 2 Artificial Intelligence Methods and Techniques -- 3 Influence of artificial intelligence on activities and competitiveness of an organization -- 4 Model for value generation in companies and cognitive networks -- 5 Summary and recommendations for future research.
Síntesis:
This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. First presenting the main concepts and ideas behind AI, Wodecki assesses different models of technology-based value creation based upon the analysis of over 400 case studies. This framework shows how AI may influence both value creation and competitive advantage (efficiency, creativity and flexibility) within a modern organization. Finally, a conceptual model is formulated to evaluate AI-supported in-company projects and new ventures and identify key managerial and technical competencies required.
Autor corporativo añadido:
Acceso electrónico:
Full Text Available From Springer Nature Business and Management 2019 Packages
Idioma:
Inglés