"José-Rodrigo Córdoba-Pachón makes a timely and valuable contribution in his book " Creativity and Management Education: A Systemic Rediscovery". The book focuses on the elusive and alluring subject of creativity and he explores the subject from an interesting and fresh perspective as he encourages that we rediscover our creativity. He particularly looks at management education and creativity and explains that management education focuses on educating students who can add value to the economy. He argues that this view needs to be reevaluated and explains that soft-tyrannies seek better standardisation in education, ICT based assessments, with more students and fewer educators and resources, and does not allow creativity to develop in students. Yet, creativity is one of the top ten skills needed now and in the future, but still, management education is hindering creative expression. For him, students should be encouraged to pursue their inner passions, embrace the spirit of play, and rediscover creativity. This is not easy but important, not only now but also for the future of business and humans." - Professor Ziska Fields, University of Johannesburg, South Africa "It is exciting that this book redefines creativity in management learning as seriously playful processes. The book deconstructs the current tyrannies of teaching management and injects a fresh spirit of creativity into it. Reading it will enable you to make sense of what is blocking your creative potential in the classroom, and see how you could explore new challenges and possibilities." - Dr Tim Butcher, Associate Professor of Organisation Studies, University of Tasmania (Australia). "It is a critical, moving and personal journey undertaken by the author, a testament to much needed resilience and creativity in our current educational systems". - Dr Amanda Gregory, Senior Lecturer in Management Systems, Hull University Business School, UK This book proposes a new way to consider creativity in management education, inviting educators to rediscover themselves in the process. To date, creativity in management is a valuable skill, but one which has been institutionalized and subordinated to metrics such as economic growth, knowledge disciplining and employability. After a critical analysis using Foucault's governmentality to identify how creativity is being organized in management education, this book examines diverse initiatives intended to nurture creativity. Then, and through a systemic recontextualization of governmentality and other notions like play, it provides conceptual and practical guidance derived from the author's own self-narratives (games) as student and educator. The book concludes with important reflections, implications and guidelines for the nurturing in creativity in management education and life in general. This book will be a valuable reading for creativity and innovation scholars, academics working in management education and students in general. .