Business in the Nineties: Facing Public Interest -- Clash of Civilizations or World Peace through Religious Peace -- The Responsibility Enterprises Have Regarding the Big Problems of Our Time -- Public Expectations Toward Private Industry: Greenpeace's Expectations of Companies with Regard to their Ethical and Political Responsibilities -- The General Public as the Locus of Ethics in Modern Society -- Business in Response to the Morally Concerned Public -- Entrepreneurial Performance and Public Accountability -- The Concerned Public: A Management Challenge -- Business Policy and Corporate Dialogue in the Banking Field -- Customer Focus in ABB Switzerland's Communication Policy: An Ethical Challenge -- Business Policy and Corporate Dialogue: Future Challenges -- What Happens if Small Challenges Big? -- Corporate Responsibility and Reputation Management in Crisis Situations -- Dialogue between Corporations: Ethically Conscious Public Relations Management as Promoter of Industry-wide Agreement on Ethical Policies -- A Survey of Moral Conflicts among Norwegian Public Relations Professionals -- Corporate Responsibility and Hazardous Technology: An Example of the Interaction Process Between Industry and Society -- Environmentally Responsible Business Strategy: Packaging Company's Response to a Critical Challenge -- Experiences with Corporate Dialogue: The Case of the Ciba-Geigy Incinerator for Special Waste -- The Marketing Dilemma: Marketers Between Consumer Wants and Ecological Requirements -- Are Economic Realities Forcing EC Europe to Abandon Social Democracy in the Workplace? Perspectives from the Boardroom in Six Member States -- Family Issues of Employees: The Case of Excel Industries, Inc - A Conflict with Public Perceptions in the United States -- Responsibility in Management: An Issue for Personnel Development in Major Companies? -- Contributors.