Credit Scoring, Response Modeling, and Insurance Rating A Practical Guide to Forecasting Consumer Behavior
Título:
Credit Scoring, Response Modeling, and Insurance Rating A Practical Guide to Forecasting Consumer Behavior
ISBN:
9781137031693
Autor personal:
Edición:
2nd ed. 2012.
PRODUCTION_INFO:
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2012.
Descripción física:
XVII, 297 p. online resource.
Síntesis:
A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.
Autor corporativo añadido:
Acceso electrónico:
Full Text Available From Palgrave Economics & Finance 2012 Packages
Idioma:
Inglés