Explaining Consumer Choice
Título:
Explaining Consumer Choice
ISBN:
9780230599796
Autor personal:
Edición:
1st ed. 2007.
PRODUCTION_INFO:
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Descripción física:
XII, 256 p. 6 illus. online resource.
Síntesis:
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Autor corporativo añadido:
Acceso electrónico:
Full Text Available From Palgrave Business & Management 2007 Packages
Idioma:
Inglés