Customer Experience Future Trends and Insights
Título:
Customer Experience Future Trends and Insights
ISBN:
9780230291775
Autor personal:
Edición:
1st ed. 2010.
PRODUCTION_INFO:
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Descripción física:
XVII, 199 p. online resource.
Síntesis:
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Autor corporativo añadido:
Acceso electrónico:
Full Text Available From Palgrave Business & Management 2010 Packages
Idioma:
Inglés