Trendology Building an Advantage through Data-Driven Real-Time Marketing
Título:
Trendology Building an Advantage through Data-Driven Real-Time Marketing
ISBN:
9781137479563
Autor personal:
Edición:
1st ed. 2014.
PRODUCTION_INFO:
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
Descripción física:
XVI, 234 p. 61 illus., 3 illus. in color. online resource.
Síntesis:
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Autor corporativo añadido:
Acceso electrónico:
Full Text Available From Palgrave Business & Management 2014 Packages
Idioma:
Inglés