Customer Needs and Solutions aims to be the premium outlet for scholarly work on critical issues related to customer needs (broadly defined to include the needs of both consumers and business customers) and solutions that address such needs. The objective and style of the journal are similar to those of Science and Nature, and contains three different types of content. Type 1. Research Papers. Conditional on the obligatory academic rigor, the journal seeks work with high upside potential for impact, and is willing to take certain risks in publishing it. The journal has adopted several unique ways to increase efficiency and democracy in the review process. Papers will be published in a timely manner and in a variety of formats (i.e., paper, online, PowerPoint, video) to reflect the changing landscape of publishing and how people currently assimilate knowledge. Type 2. Perspectives. This section contains invited (non-peer reviewed) articles, and aims to serve two purposes. First, it provides a conduit for communication between academics and stakeholders (i.e., business practitioners, policy makers, NGOs, etc.). Second, it provides a venue for thought leaders and experts to share their opinions. Type 3. Unsolved Problems and Call for Solutions. This section publishes unsolved problems that are important and related to topics covered by the journal. The goal is to help shape the research agenda and to be proactive in encouraging certain research. Unsolved problems (with data necessary to potentially solve a problem, where appropriate) can be submitted by anyone for peer review. We publish the most important unsolved problems, and extend invitations for papers that can provide satisfactory solutions to these problems. In addition, the journal adopts specific measures to disseminate content, increase citations of papers published in the journal, encourage follow-up work, and facilitate the adoption of new knowledge by stakeholders. Please read the corresponding document for each type of content before you submit your manuscript.