Behavioral and management science in marketing
Título:
Behavioral and management science in marketing
ISBN:
9780471071792
PRODUCTION_INFO:
New York : Wiley, c1978.
Descripción física:
v, 273 p. : ill. ; 25 cm.
Nota general:
"A Ronald Press publication."
Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Autor corporativo añadido:
Idioma:
Inglés