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Pricing and revenue optimization
Título:
Pricing and revenue optimization
ISBN:
9780804746984
PRODUCTION_INFO:
Stanford, Calif. : Stanford Business Books, 2005.
Descripción física:
xii, 355 p. : ill. ; 26 cm.
Contenido:
Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance.
Término de la materia:

Acceso electrónico:
Table of contents
Idioma:
Inglés