Emotion and reason in consumer behavior
Título:
Emotion and reason in consumer behavior
ISBN:
9780750679763
Autor personal:
PRODUCTION_INFO:
Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006.
Descripción física:
xv, 165 p. : ill. ; 23 cm.
Contenido:
Introduction -- Emotion and reason -- Attitude formation -- Involvement -- Theories of learning -- Personality and the self -- Risk -- Trust and commitment -- Value.
Idioma:
Inglés