E-commerce and M-commerce technologies
Título:
E-commerce and M-commerce technologies
ISBN:
9781591402404
PRODUCTION_INFO:
Hershey, Pa. : IGI Global (701 E. Chocolate Ave., Hershey, PA, 17033, USA), c2004.
Descripción física:
11 electronic texts (xi, 263 p. : ill.) : digital files.
Contenido:
Customer relationship management on internet and mobile channels -- Presenting large and complex information sets on mobile handhelds -- Mobile payments (M-payments) -- Motivations and barriers to the adoption of 3G mobile multimedia services -- Impact of mobile and wireless technologies on developing countries -- An introduction in digital watermarking -- Integrated domain model for digital rights management -- Rates of change in ad hoc networks -- Loyalty differences in the effect of negative critical incidents and quality attributes satisfaction -- Benefits and difficulties of internet use in hotels ... -- A reverse acution case study.
Síntesis:
E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a compilation of readings that are useful to individuals and organizations in the academic study and research surrounding mobile commerce as well as in the practical application of these technologies.
Autor añadido:
Acceso electrónico:
Full Text Available From IGI Global 2004 Packages
Idioma:
Inglés