Imagen de portada para Developing strategic business models and competitive advantage in the digital sector
Developing strategic business models and competitive advantage in the digital sector
Título:
Developing strategic business models and competitive advantage in the digital sector
ISBN:
9781466665149
PRODUCTION_INFO:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2015]
Descripción física:
PDFs (377 pages).
Contenido:
The historical development of the strategic management discipline -- The basic principles of competitive strategy: external and internal diagnosis -- A framework for corporate strategies and modes of development in a changing environment -- The different perspectives on international strategy -- From cooperation to coopetition and business ecosystems -- A dynamic vision of value chains: from value chains to business models (BM) -- Disruptive technologies, innovation, and competition in the digital economy -- Applying concepts and frameworks in the digital economy in a context of convergence -- Key disruptions in the global and TV industry -- Video game consoles: evolution of leader and followers' positions -- The recorded music industry: in time of change -- Publishing industry: what is the future of newspapers, magazines, and books?
Síntesis:
"This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--Provided by publisher.
Autor corporativo añadido:

Idioma:
Inglés