Chapter 1. Next step for prosumerism within the rapidly changing agile IT market -- Chapter 2. Digital marketing: relationship between real Madrid's actions and brand promotion and customer loyalty -- Chapter 3. Digitalisation as a strategic opportunity and co-creation value with users: evidence from Italian grocery smaller retailing firms -- Chapter 4. Electronic commerce and actual problems of taxation: the key underlying issues -- Chapter 5. Challenges for using massive open online courses (MOOCS) in Latin America -- Chapter 6. The educational use of digital storytelling in virtual classes of entrepreneurship: a comprehensive study of students' perceptions -- Chapter 7. The evolution of e-learning in the global context and the influence of motivational factors: learning with the support of digital technologies - tool, method, or new learning model? -- Chapter 8. The control of continuing education based on the digital economy -- Chapter 9. The entrepreneurial spirit based on social values: the digital generation -- Chapter 10. Toward a b-society model: the digital media art experience -- Chapter 11. Smart city, IT systems, and sustainability: some insights from the Italian context -- Chapter 12. TEAMNET: new dimension of team building and management -- Chapter 13. Cost control strategy for the implementation of the user innovation potential in the digital economy -- Chapter 14. Digital model of bench-marking for development of competitive advantage -- Chapter 15. About Russian regional users' innovation based on digital information.