Analyzing attachment and consumers' emotions : emerging research and opportunities
Título:
Analyzing attachment and consumers' emotions : emerging research and opportunities
ISBN:
9781522549857
Autor personal:
PRODUCTION_INFO:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
Descripción física:
14 PDFs (xix, 308 pages)
Contenido:
Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.
Síntesis:
"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- Provided by publisher.
Acceso electrónico:
Full Text Available From IGI Global 2018 Packages
Idioma:
Inglés